A sales dashboard for florists: see your peaks before they arrive
Floral sales swing between quiet weeks and holiday rushes. A dashboard shows your last few peaks side by side, so you can plan stock, staffing and pre-orders ahead of the next one.
Florists also mix everyday walk-ins, weekly subscriptions and event work. Separating those streams shows which one is carrying the business.
What to track
| Revenue by week and season | Compares this Valentine's or Mother's Day to the last, so you can plan with real numbers. |
|---|---|
| Order type mix | Splits walk-in, delivery, subscription and event orders. |
| Best-selling arrangements | Shows which designs and price points customers choose. |
| Pre-orders vs. same-day | Shows how much you can plan for and how much you have to guess. |
| Average order value | Tracks whether add-ons like vases and cards are working. |
What a one-page dashboard looks like for florists
This is a sample for a fictional business, built the way we'd build yours: the headline number first, then the pattern across the week, then the top sellers.
Fictional business and made-up numbers, shown to illustrate the layout.
What to look for
- Compare holiday weeks to the same holiday last year, not to an ordinary week.
- Subscriptions smooth out slow weeks. Watch how many weekly orders repeat.
- Event work can hide a weak walk-in month. Look at the streams separately.
Data that usually works for florists: exports from Square, Shopify, florist-specific order software, or a spreadsheet.
How to get your sales data out
Menu names change, so if you can't find these, tell us what system you use and we'll point you to the right place.
- Square: in your Square Dashboard, open Reports, choose a sales report and use Export.
- Shopify: in the Shopify admin, open Orders and use Export, or export from a report under Analytics.
- Etsy: in Shop Manager, go to Settings, then Options, then Download Data, and choose orders.
- Clover, Toast and other registers: look for a Reports or Export option and choose CSV or Excel.
- A spreadsheet or notebook: type up a few weeks with the date, what sold and the amount. That's enough to start.
You don't need to send customer names, emails, phone numbers or card details. We'd rather you leave them out.
Questions
Can you build this from last year's data?
Yes. A year of exports lets the dashboard show your real seasonal pattern, which is the most useful view for a florist.
My orders come in by phone and are written on tickets. Can that work?
If you can type up the date, order type and amount into a spreadsheet, yes. We can also suggest a simple layout to make that quick.
Can the dashboard help me plan stock?
It shows what sold and when. That's a good basis for ordering, but it's not a forecast.